THE NORTHERN EXPERIENCE

The Binatbatan Festival of Arts takes place in the first week of May each year. The Save Vigan Ancestral Homes Association, Inc. (SVAHAI) formed it in 1993 to raise awareness of the historic town's importance in order to increase commitment to conserve and safeguard it. The arts festival has been effective in drawing attention to Vigan's ancestral houses for the past sixteen years. The festival has also succeeded in promoting other parts of Vigan with the cooperation of national and municipal agencies, as well as media, arts, and non-governmental supporters. Its fame has benefitted the whole tourism business in the northern area, attracting tens of thousands of interested local and international visitors to travel to the north and enjoy a "northern experience"
Calesa and Ramada décor competitions were also held, as well as a demonstration of Vigan foods such the royal bibingka, longganisa, and empanada. During the event, a local dessert called masa podrida, which goes back to the early 1960s, "resurfaced."
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